It Couldn’t Be Done

„This is the story of over 100 years of Audi innovation. The story of doing things that have never been done before. And doing them until they’re perfect. […] It’s the story of doing the impossible, and it still holds true today. The inspiring words that help tell this story are from the poem, „It Couldn’t be Done“ written by the late poet Edgar Albert Guest.“ Quelle: YouTube

Audi USA hat einen neuen Werbespot gestartet, in dem die Bilder der Firmengeschichte mit den Worten des Gedichts „It Couldn’t Be Done“ von Edgar Albert Guest unterlegt werden.

Someone said that it couldn’t be done
But he with a chuckle replied
That “maybe it couldn’t,” but he would be one
Who wouldn’t say so till he’d tried.

Somebody scoffed: “Oh, you’ll never do that;
At least no one ever has done it;”
But he took off his coat and he took off his hat
And the first thing we knew he’d begun it.

There are thousands to tell you it cannot be done,
There are thousands to prophesy failure,
There are thousands to point out to you one by one,
The dangers that wait to assail you.

But just buckle in with a bit of a grin,
Just take off your coat and go to it;
Just start in to sing as you tackle the thing
That “cannot be done,” and you’ll do it.

to chuckle: schmunzeln, kichern
to scoff: spotten
to assail sb: jdn angreifen, überfallen
to buckle in: anschnallen
to tackle sth: etw. anpacken/angehen